Environmental Activities | Sustainability at Brother

Woman, two girls and a boy all dressed in red walking along outside a blue painted school

Man crouched down at bottom of tree looking up, surrounded by trees and rainforest

32,000,000 trees saved, and growing

Together we have helped save 32,000,000 endangered rainforest trees and supported local communities.

When you recycle with Brother you’re not only reducing waste, but you are also helping protect pristine rainforest with our charity partner Cool Earth.

Discover Cool Earth

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One click is all it takes

Click for the Earth is a Brother Global initiative that supports projects across the world from reforestation in Slovakia, to combatting desertification in China.

See how you can contribute towards worldwide environment conservation with one simple click.

Click to contribute

Aerial shot of the ocean filled with tons of plastic waste

No Ocean Waste

No Ocean Waste is a global activity that Brother takes part in throughout the month of June every year. Every employee gets the chance to make commitments at the beginning of the month to reduce ocean waste by taking part in various activities such as beach clean ups in their local area, making more sustainable purchasing choices and increasing what they re-use and recycle.

At the end of the month, the commitments are reviewed as each employee submits their result. Across our thousands of employees across the whole Brother group, we are able to make a huge impact.

Crowd of people holding a Brother banner with red balloons in the background

The Golden Ring Project: Raising funds for cancer patient support around the world

Hosted annually by Brother Global, the Golden Ring Project (GRP) is an important social contribution event for the company. All local offices and factories are encouraged to participate in fundraising activities of their choice, such as swimming, cycling and running, to forge a 'ring' of support around the world.

This relay of events creates a sense of unity on a global scale, with the aim of raising money to support patients with cancer worldwide. In 2019, 4,317 employees took part in fundraising activities from 23 different locations worldwide. Support continued during Covid through virtual events, with in-person events resuming in 2023 and beyond.

Dovestone reservoir filled with water surrounded by green grass and a blue sky with clouds

Environmental restoration in the Peak District in the UK

Sometimes making the world a better place means getting your hands dirty! For the past couple of years, around 80 members of staff from Brother Europe volunteered at the RSPB-managed Dove Stone reservoir, situated within the Peak District National Park. Having taken around 5,000 years to develop, the rich diversity of life that inhabits the blanket bog above Dove Stone reservoir makes it internationally important.

Over the last 200 years, the land has been degraded by acid rain, wildfires and heavy grazing, all of which have adversely affected the levels of wildlife in the area. By planting 10,000 sphagnum mosses and installing 60 heather bales in new dams, the restoration work will help to sequester carbon, restore local biodiversity, improve drinking water and prevent further fire outbreaks.

Series of wind turbines on a green hill with blue sky and clouds

65% less emissions
by 2030

We believe sustainability is about operating responsibly; but more than that, it's an opportunity to support the communities we're a part of and to have a positive impact on the world.

Sustainability at Brother

Words Cool Earth written in white with two red parrots and rainforest in the background

How our customers
have helped

We've been donating to Cool Earth through our remanufacturing programme since 2009, supporting some of the most endangered habitats across the globe.

Cool Earth

Man holding a spade surrounded by trees in pots

Sustainable Development Goals

Contributing to a more prosperous, inclusive and sustainable society through our commitment to the United Nation's Sustainable Development Goals (SDGs).

Discover more about SDGs

Global and local initiatives