Cool Earth Partnership | Sustainability at Brother

Since our partnership began you have helped us to:

Save over 32 million trees

Store 50 million tonnes of carbon

Empower 7 communities

Cool Earth school girls holding hands around a tree in the rainforest

How Brother customers have helped

When you return your Brother toner or ink cartridge to us using our free recycling scheme, you are helping to protect the rainforest. As part of our recycling scheme Brother has partnered with the award-winning charity Cool Earth which works alongside indigenous communities to halt rainforest deforestation. Since our partnership began in 2009 we have helped communities to flourish in some of our planet’s most biodiverse, vital environments, protecting ecosystems that have stored over 50 million tonnes of carbon.

This work is vital to the future of our planet, and we are immensely proud that Brother customers are contributing to this global effort every single day.

Discover our initiatives with Cool Earth

Reasons to save our rainforests

There are so many reasons why we need to protect our rainforests. Not only do they provide us with approximately a quarter of all medicines, they are the most biodiverse ecosystems on Earth and contain over 30 million species of plants and animals.

We've pulled together 15 facts about the rainforest to help you get to know them better.

Amazing facts about the rainforest

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Cool Earth director Matthew Owen smiling in an outdoor setting

Brother International Europe has supported Cool Earth for over 15 years and we both believe people are the solution to the climate crisis. This, beyond all money, is what drives and inspires change, and Brother’s support allows for new futures not just to be imagined, but to be brought to life. There has never been a better time to revolutionise conservation and life on Earth, and we are proud to be doing that across 78,000 hectares of rainforest with Brother at our side. Together we're fighting the climate crisis at the root, thanks to their people that believe.

Matthew Owen, Director at Cool Earth

Young boy walking in a forest pushing a wheelbarrow

Brother partners with Cool Earth backing the newly established Asháninka Partnership. From the first village partner of Cutivireni, Cool Earth now works with four Asháninka partnerships in Peru’s Ene Valley, supporting these indigenous communities to develop sustainable livelihoods and protect rainforest from encroaching threats.

Close up of a woman smiling in outdoor setting with forest surroundings

A school is built in Taroveni village, supporting 28 households and families.

Close up of a male crushing a pot in an outdoor setting on a beige mat

Medical outpost built in Parijaro village. This provided critical urgent care to the remote village which had limited access to treatment and medicines.

Brother reach a total of 3.5 Million endangered rainforest trees Potected and fund a new classroom for 174 Children in Gadaisu, Papua New Guinea.

Close up of a male smiling in an outdoor setting with jungle surroundings

Brother and Cool Earth celebrate 10 years of working together.

Jungle landscape with green trees and a small hut

Development of small Asháninka (Peru) producers in the collection and storage of cocoa and coffee. Improving water, sanitation and hygiene access with 24 hand wash stations installed, serving over 2,500 people in Papua New Guinea.

Launch of Cool Earth's Rainforest Lab in Peru with access to wifi, technology and mapping tools so communities can protect their territories from threats.

Bringing solar lighting and fuel-efficient stoves to 31 households in the community of Sololo in Papua New Guinea.

We celebrate another milestone - working together for 15 years to support local communities in the rainforest.

2009
2013
2014
2016
2019
2021
2022
2023
2024

We are proud to have worked with Cool Earth for such a long time. Our “At your side” vision is always to provide our customers with exceptional products and service, whilst also doing what we can to limit our impact on the planet, and through Cool Earth we are able to support vital work being conducted across the globe.

Hisashi Ota, Managing Director, Brother International Europe

65% less emissions
by 2030

We believe sustainability is about operating responsibly; but more than that, it's an opportunity to support the communities we're a part of and to have a positive impact on the world.

Sustainability at Brother

Sustainable Development Goals

Contributing to a more prosperous, inclusive and sustainable society through our commitment to the United Nation's Sustainable Development Goals (SDGs).

Discover more about SDGs

Committed
to everyone

We're committed to being a responsible, ethical and sustainable business, implemented through our policies, codes of practice and Brother Group Global Charter.

Values and Philosophy

We’re working with Cool Earth to protect our rainforests